Our Brand! The Lost Card

The Lost Card, Logo

We're ecstatic to announce that we now have a brand!

At The Lost Card Teahouse, our branding is deeply rooted in the emotions and experiences we hope to evoke—a sense of tranquillity, belonging, and restoration.

Our name pays homage to all the cards that, at some point, go missing from a deck. A card could be misplaced, damaged, or left behind, yet its absence is felt—the game is incomplete without it. In this way, every card holds significance, just as each person does in their own unique way. The Lost Card Teahouse is a space for those who have ever felt lost, misplaced, or uncertain, offering a warm and welcoming refuge to rediscover one’s sense of self.

This idea extends beyond the metaphor of a card deck; it resonates with life itself. There are times when we feel disconnected or adrift, searching for a sense of belonging. That’s where The Lost Card Teahouse comes in—a sanctuary that provides comfort in the form of a well-brewed cup of tea, a good book, or meaningful conversations with loved ones. Here, we celebrate the beauty of imperfection, the significance of every individual, and the hope that, just like a lost card, we all eventually find our place again.

Our Logo

It truly embodies the essence of what we're trying to achieve here at The Lost Card. The mint colour was chosen deliberately, symbolising renewal, calmness, and balance. Green is a colour often associated with nature, growth, and healing, offering a gentle reminder to slow down, take a breath, and be present in the moment.

Whether it’s the lush leaves of tea plants or the serene atmosphere of a forest, green envelops you in a sense of peace—exactly the feeling we want to create at The Lost Card Teahouse.

The idea of the terracotta teapot pouring into the vertically aligned typecast is to promote an 'east meets west' feel, which is again the essence we wish to bring to our brand, by bringing together the eastern indulgence of tea drinking and the social culture of the western world.

Onwards to changing the way we drink tea as a nation! #hygge #TLCTeahouse

A massive thank you to @newhabitstudio for all the hard work!